Privacy Policy

1. An overview of data protection

Data protection website

As a user of our website, you will receive in this privacy policy all necessary information on how, to what extent and for what purpose we or third parties collect and use data from you. The collection and use of your data is strictly in accordance with legal requirements, in particular the EU General Data Protection Regulation (EU-DSGVO) and the Federal Data Protection Act (new). We are particularly committed to the confidentiality of your personal information and work strictly within the limits set by law. The collection of these personal data takes place on a voluntary basis, if this is possible for us. Also, we only pass on this data to third parties with your explicit consent. We provide for particularly confidential data such as payment transactions or in terms of your requests to us by using SSL encryption for high security.

However, we do not want to miss the opportunity to point out the general dangers of internet usage that we have no control over. Especially in e-mail traffic your data is not safe without further precautions and may be recorded by third parties.

Name and contact details of the data controller:

Max Jenne Road 2-4
21337 Lüneburg
Telephone: +49 4131 8710-0

The contact details of the data protection officer:

Kämmer Consulting GmbH
Telephone number: 0531 / 702249-0
E-Mail Address:

Purpose of data processing

our personal data will be processed for the following purposes:

  • Processing of the requests resulting from the contact form / callback service form
  • justification and execution of contractual relationships
  • Server log files only: presentation and delivery of the content of our website; statistical purposes

According to the following legal bases we process your personal data:

  • Art. 6 para. 1 lit. a): You have given us the consent.
  • Art. 6 para. 1 lit. b): You have concluded a contract with us or we have to carry out pre-contractual measures.
  • Art. 6 para. 1 lit. c): We have to fulfill a legal obligation.
  • Art. 6 para. 1 lit. f): legitimate interest in data processing.

Our legitimate interest is to operate a website for general information and communication purposes and for the presentation of Magnesia Gmbh. We process personal data in the context of data avoidance and data economy only to the extent and as long as it is necessary for the use of our website, or is prescribed by the legislator. If the purpose or the legal basis of the data processing falls away and the end of the legal storage period is reached, the collected data will be deleted or blocked, if the legal storage period still persists. Without your explicit consent or legal basis, your personal information will not be disclosed to third parties.

The collected data will not be used for an automated individual decision or profiling or scoring.

Your rights as a victim

You will receive free information at any time (Art. 15 EU-DSGVO) about the personal data we store about you as well as the origin, the recipient and the purpose of the data processing. In addition, you have the right to request the correction (Art. 16 EU-GDPR), the blocking (Art. 18 EU-GDPR) or cancellation (Art. 17 EU-GDPR) of your data. Excluded from this is data that is stored due to legal regulations or required for the proper conduct of business. You have the right to object to the processing of your data (Article 21 EU GDPR) and the right to data portability (Article 20 EU GDPR).

Right to object

According to Art. 21 (1) GDPR, you have the right to object to the processing of your personal data at any time, as far as this does not serve the fulfillment of a contract, a legal obligation or the protection of vital interests. You have the right at any time to revoke your consent to the processing of personal data with effect for the future. An informal message by e-mail to us is sufficient. The legality of the data processing carried out until the revocation remains unaffected by the revocation. For all questions and concerns concerning the correction, blocking or deletion of personal data, please contact our data protection officer under the contact data in this privacy policy or to the address stated in the imprint.
If you do not fully understand your rights when dealing with your personal data, you have the right to lodge a complaint with your regulatory authority.

Contact form

On our website, we provide you with a contact form and a callback service form, which can be used for electronic contact. If you make this possible, the data entered in the input mask will be transmitted to us and processed. These data are:

  • Your first name, your name, your e-mail address, if necessary your telephone number, your message
  • At the time of sending the message, the following data is also stored:
  • Your IP address, date and time of submission of the form

You will be directed to this privacy policy before submitting your contact request and you must confirm that you have received the information by ticking a box. Alternatively, contact via the provided e-mail address is possible. In this case, the user's personal data transmitted by e-mail will be processed. There is no disclosure of data to third parties in this context. The data will be used exclusively to process the contact request. Once the processing of your request has been completed, the personal data from the input mask will be deleted immediately. The additional personal data collected during the sending process will be deleted at the latest after a period of seven days. At the request of you, we will delete your personal data immediately. If you request the deletion of personal data processed as part of your request (via contact form or e-mail), your request may no longer be processed.

Transfer of data to third parties

Your personal data will only be given by us to third parties, insofar as this is necessary for the fulfillment of the contract, we have a legitimate interest in the transfer or your consent exists. If data is transmitted to third parties on the basis of a legitimate interest, this is explained in this Privacy Policy. In addition, data may be transmitted to third parties, as far as we should be obliged to do so due to legal provisions or enforceable official or court orders. The employees of Magnesia GmbH are obliged to comply with the data protection requirements under the GDPR.</>

Service provider

We reserve the right to use service providers when collecting or processing data. Service providers receive from us only the personal data they need for their specific activity. So z. For example, your e-mail address will be passed to a service provider so that they can deliver you an ordered newsletter. Service providers can also be assigned to provide server capacity. Service providers are usually involved as so-called processor, who may process personal data of the users of this online service only according to our instructions.


We have taken technical and organizational security measures to protect your personal data from loss, destruction, manipulation and unauthorized access. All our employees and all persons involved in the data processing are obliged to comply with the EU GDPR, the Federal Data Protection Act (new) and other data protection-relevant laws and the confidential handling of personal data.

SSL encryption

Our website uses SSL encryption when it comes to the transmission of confidential or personal content of our users. This encryption is activated, for example, in the processing of payment transactions as well as requests that you make to us through our website. Please make sure that the SSL encryption is activated by appropriate activities on your side. The use of encryption is easy to recognize: The display in your browser line changes from "http: //" to "https: //". SSL encrypted data is not readable by third parties. Submit your confidential information only with activated SSL encryption and contact us in case of doubt.

Collection of access data

The delivery and presentation of content via our website technically requires the collection of certain data. With your access to our website these so-called server log files are recorded by us or the provider of the web space. These log files do not allow any conclusion on you and your person. The corresponding information consists of:

  • name of the website,
  • the file,
  • the current date,
  • the amount of data
  • the web browser and its version,
  • the operating system used,
  • the domain name of your Internet provider,
  • the Referrer URL as the page from which you switched to our site,
  • as well as the corresponding IP address.

We use this data for the presentation and delivery of our content as well as for statistical purposes. The information supports the provision and constant improvement of our offer. We also reserve the right to examine the data mentioned retrospectively, should the suspicion of an illegal use of our offer exist.

Third-party content and services

The offer on our website may also include content, services and services of other providers that complement our offer. Examples of such offers are maps from Google Maps, YouTube videos or graphic representations of third parties. Calling these services from third parties regularly requires the transmission of your IP address. This makes it possible for these providers to use their user IP address and also to save it. We make every effort to include only those third parties who use IP addresses solely to deliver the content. However, we have no influence on which third party provider may store the IP address. This storage can serve for statistical purposes, for example. Should we become aware of third party storage practices, we will immediately notify our users of this fact. In this context, please also note the special privacy statements for individual third-party providers and service providers whose services we use on our website. You will also find these in this privacy policy.


We use cookies on our website. These small text files are stored on our PC from our server. They support the presentation of our website and help you to navigate our website. Cookies collect data about your IP address, browser, operating system and Internet connection. We do not associate this information with personal data and do not share it with third parties. In no case are cookies used by us to bring malicious programs or spyware on your computer. You may also use our website without the use of cookies, which may result in limited representation and functionality of our offer. If you want to deactivate the cookies, you can reach this through special settings of your browser. Please use its help function to make the appropriate changes. You can manage online ad cookies through the following links: for the US for Europe.

Analysis Tools and Advertising

Google Analytics

This website uses functions of the web analytics service Google Analytics. Provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Google Analytics uses so-called "cookies". These are text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. Google Analytics cookies are stored on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

IP anonymization

We have activated the function IP anonymization on this website. As a result, your IP address will be truncated by Google within member states of the European Union or other parties to the Agreement on the European Economic Area prior to transmission to the United States. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The IP address provided by Google Analytics within the framework of Google Analytics will not be merged with other data provided by Google.

Browser plugin

You can prevent the storage of cookies by a corresponding setting of your browser software; however, we point out that in this case you may not be able to use all the functions of this website in full. In addition, you may prevent the collection by Google of the data generated by the cookie and related to your use of the website (including your IP address) as well as the processing of this data by Google by downloading the browser plug-in available under the following link and install:

Objection against data collection

You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to this site: disable Google Analytics For more information on how to handle user data on Google Analytics, please refer to the Google Privacy Policy:

Order processing

We have entered into an agreement with Google for order data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Demographic features in Google Analytics

This website uses the demographics feature of Google Analytics. As a result, reports can be produced that contain information on the age, gender and interests of the site visitors. These data are from interest-based advertising from Google and from third-party visitor data. This data can not be assigned to a specific person. You can disable this feature at any time through the ad settings in your Google Account, or generally prohibit the collection of your data by Google Analytics as described in the section "Opposition to data collection".

Google Adwords and Google Conversion Tracking

We use Google AdWords on our website to use an online advertising program provided by Google Inc. This also includes conversion tracking. With this tool, Google AdWords sets a cookie on your PC when you visit our website through a Google ad. The cookie is no longer valid after 30 days. It does not serve any personal traceability. If you visit our website as a user and the cookie is still working, we and Google will recognize that you have clicked on the relevant ad and have been redirected to our site. Each Google AdWords customer will be assigned a different cookie. Cookies are therefore not traceable via the websites of the advertisers. Conversion cookie data is used to generate conversion statistics for advertisers. We, as a customer, experience the total number of users who responded to our ad and were then redirected to a web page that was tagged with a conversion tracking tag. We do not receive any information in this process that could personally identify you as a user. If you decline the tracking process, the Google Conversion Tracking cookie can be disabled through your Internet browser. If necessary, use the help function of the browser for further information. To learn more about Google's privacy policy, please visit

Google Recaptcha

We use "Google reCAPTCHA" (hereafter "reCAPTCHA") on our websites. Provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google"). With reCAPTCHA we want to check if the data entry on our websites (for example in a contact form) is done by a human or by an automated program. To do this, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For analysis, reCAPTCHA evaluates various information (for example, the IP address, website visitor's time spent on the website, or user mouse movements). The data collected during the analysis will be forwarded to Google. The reCAPTCHA analyzes are completely in the background. Site visitors are not advised that an analysis is taking place. Data processing is based on Art. 6 para. 1 lit. f DSGVO. The Web site operator has a legitimate interest in protecting its web sites from abusive automated spying and SPAM. For more information about Google reCAPTCHA and the Google Privacy Policy, please visit the following links: and

Google Maps Plugin

We use a plugin of the internet service Google Maps on our website. Google Maps is operated by Google Inc., based in the US, CA 94043, 1600 Amphitheater Parkway, Mountain View. By using Google Maps on our website, information about the use of this website and your IP address will be transmitted to and stored on a Google server in the United States. We have no knowledge about the exact content of the submitted data, nor about their use by Google. The company denies in this context the connection of the data with information from other Google services and the collection of personal data. However, Google may be the information.

Newsletter data

If you wish to receive the newsletter offered on the website, we require an e-mail address from you, as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter , Further data are not collected or only on a voluntary basis. We use this data exclusively for the delivery of the requested information and do not pass it on to third parties. The processing of the data entered into the newsletter registration form takes place exclusively on the basis of your consent (Art. 6 (1) lit. DSGVO). You can revoke your consent to the storage of data, the e-mail address and its use for sending the newsletter at any time, for example via the "unsubscribe" link in the newsletter. The legality of the already completed data processing operations remains unaffected by the revocation. The data deposited with us for the purpose of obtaining the newsletter will be stored by us from the newsletter until your cancellation and will be deleted after cancellation of the newsletter. Data that has been stored for other purposes with us (such as e-mail addresses for the members area) remain unaffected.


This website uses the services of MailChimp for sending newsletters. Provider is the Rocket Science Group LLC, 675 Ponce De Leon Ave. NE, Suite 5000, Atlanta, GA 30308, USA. MailChimp is a service that helps u.a. the dispatch of newsletters can be organized and analyzed. If you enter data for the purposes of newsletter subscription (e-mail address, for example), it will be stored on MailChimp's servers in the United States. MailChimp is certified under the EU-US Privacy Shield. The Privacy Shield is an agreement between the European Union (EU) and the US to ensure compliance with European privacy standards in the United States. With the help of MailChimp we can analyze our newsletter campaigns. When you open an e-mail sent by MailChimp, a file included in the e-mail (called web-beacon) connects to MailChimp's servers in the United States. This will determine if a newsletter message has been opened and which links may have been clicked. In addition, technical information is collected (e.g., time of retrieval, IP address, browser type, and operating system). This information can not be assigned to the respective newsletter recipient. They serve exclusively for the statistical analysis of newsletter campaigns. The results of these analyzes can be used to better tailor future newsletters to the interests of the recipients. If you do not want to be analyzed by MailChimp you have to unsubscribe from the newsletter. For this we provide in each newsletter message a corresponding link. Furthermore, you can unsubscribe from the newsletter directly on the website. The data processing takes place on the basis of your consent (Art. 6 (1) lit. DSGVO). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the already completed data processing operations remains unaffected by the revocation. The data deposited with us for the purpose of subscribing to the Newsletter will be stored by us from the newsletter until the time of your submission and will be deleted from our servers as well as from the servers of MailChimp after cancellation of the newsletter. Data that has been stored for other purposes with us (such as e-mail addresses for the members area) remain unaffected. For details, see the privacy policy of MailChimp at: